BBDO, New York
August 2021- Current
Role: Creative Director
October 2018- August 2021
Role: Associate Creative Director
Brands: AT&T, Reality Labs, ShopRunner
Freelance
March 2018- September 2018
Role: Associate Creative Director
Brands: Arm & Hammer, Captain Morgan
DigitasLBi, New York
March 2017- February 2018
Role: Associate Creative Director
Brands: American Express
Responsibilities: Creating innovative digital campaigns, initiatives and activations for Amex. Including launching new Cards, partnerships and portfolios for the brand.
VML, New York
January 2016-March 2017
Role: Sr. Creative Writer
Brands: Motorola, International Olympic Committee, Delo, Miami Tourism, Dell, Olympic Channel
Responsibilities: Creating and shaping digital activations and concepts for Motorola in North America. Responsible for pitching and winning key accounts like the Olympic Channel and Miami Tourism in multi-agency pitches while playing a pivotal role in shaping the creative strategy.
McCann, Mumbai
February 2011-May 2014
Role: Sr. Creative Director
Brands: Coca-Cola, Stayfree, Parachute, Glenmark, CNBC, History Channel, Yatra.com, Piramal, Maybelline
Responsibilities: Put together and managed a team of fifteen, while reporting directly to the Chief Creative Officer. Was responsible for pitching and winning CNBC, History Channel, Piramal and Yatra.com for the agency, while also playing a key role in formulating their brand strategies. Played a pivotal role in ensuring that McCann was the only ‘non-network’ agency on the worldwide roster of Johnson and Johnson for Stayfree. Held a seat on McCann India’s Creative Council responsible for integrating award-winning work across offices.
DDB, Mumbai
September 2009-February 2011
Role: Associate Creative Director
Brand: Volkswagen
Responsibilities: Played a key role in launching Volkswagen in India, amidst a sea of automobile brands. Was responsible for creating and crafting campaigns that not only gathered media attention but also created public opinion and social media chatter. Managed a team of six and was the key creative on Volkswagen in India.
Contract, Mumbai
October 2007-September 2009
Role: Group Head- Copy
Brands: HSBC, Cadburys, Dabur Vatika Shampoo, Tata Indicom, Homestop, Morphy Richards, Disney Channel, Disney Baby, Anchor Electricals
Responsibilities: Pitched for, won and relaunched Tata Indicom, India’s premier telecom service provider, across 134 cities in India. Played a crucial role in designing the call for entries campaign for Goafest (India’s local advertising award show).
McCann, New Delhi
April 2004-September 2007
Role: Creative Resource- Copy
Brands: MasterCard, Microsoft, Reebok, LG Electronics, General Motors, Perfetti Van Melle, Dabur
Responsibilities: Led several presentations on accounts such as General Motors, MasterCard and Microsoft. Pitched for and won LG’s washing machines’ business, which later also brought their entire white goods business to McCann. Crafted forty-five 60cc black and white ads, which went on to become the longest running campaign that General Motors ever ran in India.
Bates, New Delhi
January 2004 - March 2004
Role: Intern
Brands: Nokia, Indiatimes, Air India
Responsibilities: Crafted the first ‘non-adapted’ campaign that Nokia ever ran in India for the launch of N1100.