Doing pro-bono work for causes I care about is one of my biggest passions. In India, Female Foeticide is a growing and prevalent concern. Despite being banned by the government, approximately 1.1 million unborn baby girls are killed each year.

Our client wanted to bring this atrocity to light. This ad was translated in several regional languages and widely circulated in inner cities and government health clinics.

Agency
Contract, Mumbai

Awards
Cannes Gold, Press
Cannes Finalist, Writing Craft
Cannes Finalist, Press
Clio Gold, Press
One Show, Finalist, Press
One Show, Finalist, Writing Craft
D&AD, In Book
Adfest, Gold, Press
Adfest Gold, Writing Craft
Media Spikes, Gold, Press
Media Spikes, Gold, Writing Craft
Goafest, Gold, Press
Goafest, Gold, Writing Craft
Young Guns, Gold, Press
Young Guns, Silver, Writing Craft