I was part of the team that launched Volkswagen in India. We launched six cars in 15 months. Won Effies for every single launch. And went down in history as the most successful automobile launch in India.
Agency
DDB, Mumbai
Awards
· Silver Effie, Consumer Automobiles, 2010 (VW India Launch)
· Silver Effie, Consumer Automobiles, 2010 (New Beetle)
· Silver Effie, Consumer Automobiles, 2010 (Innovation)
· Silver Effie, Consumer Automobiles, 2011 (Vento)
· Silver Effie, Consumer Automobiles, 2010 (Polo)